Toys R Us chain reopens in Las Vegas Valley stores

The iconic but beleaguered toy brand, Toys R Us, is back with smaller physical locations in time for the holiday season.

The new locations are not the typical brick-and-mortar stores, but are located inside existing Macy’s stores throughout Nevada and across the country. There are six Toys R Us locations in Nevada, five in Southern Nevada, and one in Reno.

Macy’s locations with Toys R Us stores in Nevada, according to its website, include:

— Downtown Summerlin, 2075 Festival Plaza Dr.

– Galleria At Sunset Mall, 1304 W. Sunset Rd.

Las Vegas Fashion Show, 3200 Las Vegas Blvd. South

— Meadows Mall, 4100 Meadows Ln

– Macy’s Home & Furniture Store, 4450 Spring Mountain Rd.

— Meadowood Mall in Reno, 5100 Meadowood Mall Cir

Through Oct. 23, Macy’s announced it would be offering kids’ activities and giveaways to celebrate the new shop-in-shop.

Macy’s announced its partnership with Toys R Us in July. According to a press release, the location would feature a life-size “Geoffrey on a Bench” for families to reconnect and take pictures with Toys R Us’ giraffe mascot.

Toys R Us sections are 1,000 square feet, but flagship locations — none of which are in Nevada — can be up to 10,000 square feet. However, the toy area may expand to 3,000 square feet during the holiday season to accommodate a wider product line.

“We hope Toys ‘R’ Us kids of all ages will discover the joy of exploration and play in our stores and that families will create special memories together,” said Nata Dvir, Macy’s Merchandising Manager, in a statement. “Customer response to our partnership with Toys ‘R’ Us has been incredible and our toy business has seen phenomenal growth.”

The relaunch of the discounted Toys R Us locations is the latest step for a company that has had a tumultuous few years. In 2017, the company filed for bankruptcy and closed all of its stores. Brand acquisition and management firm WHP Global, which also owns brands such as Anne Klein and Joe’s Jeans, acquired a controlling skate in Toys R Us parent company Tru Kids Inc. in 2021.

Contact Sean Hemmersmeier at [email protected] Follow @seanhemmers34 on Twitter.

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