The Hard Rock Guitar-Shaped Hotel is the latest Strip-themed project

In the spring of 1999, more than a year after “Titanic” made its big screen debut, flamboyant casino figure Bob Stupak unveiled a big idea for Las Vegas.

His vision: to build a replica of the Titanic with 1,200 “cabins” and an “iceberg” shopping area.

The plane, like the current Titanic, sank. But this wouldn’t have been the first themed hotel structure offered along Las Vegas Boulevard, and certainly not the last. The latest such proposal was unveiled this week.

Hard Rock International announced on Monday that it was buying the operations of The Mirage from MGM Resorts International for more than $ 1 billion in cash. Through the deal, he said, he plans to build a guitar-shaped hotel tower on the Strip.

The purple-hued tower is said to have six beams of light projecting into the sky as if they were strings on a fretboard, with the old Mirage, renamed and remodeled as Hard Rock alongside, according to one render.

Themed resorts are nothing new to Las Vegas. But only in some cases are hotel buildings built roughly on a theme, like the pyramid-shaped Luxor and the New York-New York skyline.

Details to come later

As for the hotel’s guitar tower, Hard Rock has not announced details of the plans.

“I wish we had more to share, but at this point we are not ready to discuss the details of the design, development and timing of the Las Vegas construction project,” the spokesperson told me. by Hard Rock, Gina Morales.

The “top priority for the company is to comply with the game regulatory approval process and close,” which is slated for the second half of 2022, she added.

Some resorts are incorporating their themes in other visible ways along the Strip, such as the replica of the Eiffel Tower in Paris Las Vegas and the Mirage volcano, which would likely be demolished to make space for the guitar tower after that. Hard Rock has taken over the Polynesian themed property. .

Yet the Las Vegas real estate market boasts of a long history of developers who kick off big projects and never follow through.

Themed ideas that never left the drawing board include a project designed to resemble the USS Enterprise from “Star Trek,” a London-themed casino complex with Big Ben, a San-themed project. Francisco with a replica of the Golden Gate Bridge and a Harley-Davidson themed Project with exhaust-style hotel towers, according to reports.

The First Hard Rock Guitar Hotel Tower

Hard Rock International, owned by the Seminole Tribe of Florida, operates restaurants, casinos, hotels and other venues around the world and claims to have the world’s largest and most valuable collection of authentic musical memorabilia, featuring more than 86,000 pieces.

It’s known for having giant decorative guitars outside of Hard Rock locations, and it even has a 450-foot-tall guitar-shaped hotel tower in Florida that looks like the one planned for Las Vegas.

In this January 19, 2021 file photo, the Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood is lit up at night in Hollywood, Florida. (AP Photo / Wilfredo Lee)

When the Guitar Hotel opened in fall 2019 as part of a $ 1.5 billion expansion to the Seminole Hard Rock casino complex, the company said the six high-power light beams of the new building projected at least 20,000 feet into the sky, mimicking the strings of an imaginary guitar neck.

In Las Vegas, some locals might wonder if the guitar-shaped hotel will ever be built, given the seemingly endless parade of major real estate projects coming and going across southern Nevada.

But Hard Rock has built one already, and that’s more than some developers can tell.

Contact Eli Segall at [email protected] or 702-383-0342. To follow @eli_segall on Twitter.



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