Some Vegas Strip casinos will have new facades, household names

LAS VEGAS (AP) — Some shake-ups among owners could lead to rebranding, tearing down, rebuilding and adding household names to some of the Las Vegas Strip’s most iconic properties.

Caesars Entertainment Inc., owner of the venerable Bally’s Las Vegas, announced this week that it plans to rename its towers in the heart of the Strip the Horseshoe Las Vegas, taking inspiration from a name made famous at a downtown gambling hall. -city that was the original home of the World Series of Poker.

A few blocks from Las Vegas Boulevard, the famous Tropicana Las Vegas could be demolished or renovated, according to the director of the company proposing to buy Bally’s Corp., owner of a Rhode Island-based casino. Bally’s Corp. buys the nearly 1,500-room resort – a Rat Pack-era attraction once known for its mob ties.

“We’re open to anything,” Soohyung Kim, founding partner at investment firm Standard General, told the Las Vegas Review-Journal, including possibly leveling the tower and redevelopment of the 35-acre Strip property. to give Bally’s Corp. Address of the Las Vegs Strip.

“It’s hard to be a national gaming company without having a Las Vegas presence,” Kim told the newspaper.

At the Mirage Hotel & Casino, the iconic volcano that has been spitting fire since the hotel opened in 1989 is destined to be extinguished once Hard Rock International acquires the Polynesian-themed property’s operations in a deal in cash with MGM Resorts International worth nearly $1.1 billion. .

Hard Rock, owned by the Seminole Tribe of Florida, plans to build a huge guitar-shaped hotel.

At the new Horseshoe, Caesars Entertainment said work will begin this spring to renovate and rename the 2,800-room Bally’s, which opened in late 1973 as the MGM Grand Hotel, then move the World Series of Poker to the Strip for the first time.

The tournament began in 1970 at the Horseshoe Club, a downtown hotel founded by Texas gambler Benny Binion in 1951. It moved in 2005 to the Rio All-Suites Hotel & Casino, where the pandemic-delayed 52nd version of the tournament marquee event was held last November.

This year, it will be at the Horseshoe and adjacent Paris Las Vegas from May 31 through July 19, Caesars said in a statement Wednesday.

“As we are moving the WSOP to the Las Vegas Strip for the first time, having it happen at Horseshoe makes it incredibly special,” said Ty Stewart, senior vice president and tournament executive director of Caesars.

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