Ingrid Reisman, Former Las Vegas Monorail Manager, Appointed to LVCVA Marketing Team
The Las Vegas Convention and Visitors Authority hired a former executive from Las Vegas Monorail Co. as vice president of marketing.
Ingrid Reisman, who held the title of senior vice president of corporate communications for the monorail company, was appointed to the post in February and will report to chief marketing officer Kate Wik.
LVCVA acquired the monorail, a 3.9-mile elevated electric transit system, in November for $ 22.46 million in a “prepackaged” bankruptcy plan cleared by the bankruptcy court judge from the United States, Natalie Cox. LVCVA President and CEO Steve Hill said at the time that the monorail is an important transportation component that directly benefits the Las Vegas Convention Center.
But the most important element of the acquisition was that the convention authority took control of a non-compete document which, if applied, would have prohibited the establishment of any transit system in east of the Las Vegas Strip.
The LVCVA immediately rescinded the non-competition policy to allow Elon Musk’s The Boring Co. to establish an underground transportation system using Tesla electric vehicles running in tunnels and serving several resorts and attractions on the Strip. Boring has already started planning and has received Clark County and City of Las Vegas approvals for what she calls the “Las Vegas Loop”.
After the convention authority took over the monorail, several former monorail executives held positions at Western Management Group, which was hired in January by LVCVA to operate the monorail system as part of a contract not exceeding $ 45 million, until June 30, 2023.
Knowledge and continuity in marketing
Reisman was the only exception, working directly for LVCVA and securing the position without competitive research due to his expertise in marketing, advertising sales and public relations for the monorail.
“Ingrid’s institutional marketing knowledge and the continuity she brings from her years at Las Vegas Monorail Co. will allow us to have a seamless marketing transition of the monorail system,” the LVCVA spokesperson said Tuesday, Lori Kraft.
According to LVCVA, the role of the new vice president of marketing is to lead all aspects of the monorail’s marketing, sales, communications and e-commerce programs. The role is expected to “ensure the smooth transition and integration of the monorail into the larger LVCVA organization… and will lead the evolution of the monorail’s marketing and sales activities to leverage scale and find business gains. efficiency through the integration of LVCVA, including ticket sales and advertising. “
Opportunity to leverage resources
Reisman will receive $ 164,500 per year, plus benefits. While working for the Monorail company, she received $ 251,794 per year, including $ 17,902 in non-taxable benefits, according to an IRS Form 990 for Nonprofits filed for 2019.
“The consolidation of the monorail’s sales and marketing functions under the LVCVA allows us to leverage the significant resources and infrastructure that already exist within this global marketing organization,” Reisman said in an emailed statement. .
“My more than 25 years of diverse experience in marketing and developing partnerships within the transportation industry, including 15 years dedicated to the Las Vegas monorail system, strongly complements LVCVA’s ability to ensure that we reopen and operate. the monorail system in the most efficient way. and effective possible, ”she said.
The monorail system is expected to reopen around Memorial Day weekend after being closed a year ago due to restrictions imposed during the coronavirus pandemic.