Caesars shares plans for Las Vegas Strip casino revamp
Las Vegas demands endless innovation. It’s a city filled with tradition and nostalgia that’s always home to the next big thing. The Las Vegas Strip offers a unique blend of timelessness and endless change. You can have some of the same experiences you had 40 years ago, then head to a place dedicated to esports or virtual reality.
Major casino operators including Caesars Entertainment (CZR) – Get the report from Caesars Entertainment Inc.MGM Resorts International (MGM) – Get the MGM Resorts International ReportWynn Resorts (WYNN) – Get the report from Wynn Resorts Limitedand the new Resorts World International, constantly push themselves to evolve.
Today, the Las Vegas Strip has entered a period of unprecedented development. New casinos, including Dream Las Vegas and the long-delayed Fontainebleau, are on the way, while Hard Rock International is planning a Guitar Hotel on the site of the famed Mirage volcano after buying that storied resort from MGM.
New players aren’t the only source of change on the Strip. MGM didn’t just sell the Mirage, it took over the Cosmopolitan. Caesars hasn’t been quiet as it plans to sell its former Flamingo casino (though it may still end up running it) as it works to rebrand its Ballys property under its player-friendly Horseshoe brand.
This marks a triumphant return to Las Vegas for this iconic name and the first time it will appear on the Strip. While Caesars has said very little about its plans for Horseshoe, celebrity chef Guy Fieri unveiled a key part of the plan during a July 11 event.
Caesars is slowly revealing its horseshoe plans
Earlier this month, Caesars revealed plans to ax the soon-to-be-renamed Ballys sportsbook and replace it with an all-ages arcade. It seemed like a curious move for a property that’s being redesigned to focus on delivering a top-notch experience for players.
At the time “Arcade” was announced, Caesars didn’t provide much information about its sports betting plans for Horseshoe. The company simply said that visitors to the property could place bets through the Caesars app and that a “sports betting counter” would be installed later.
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Turns out Caesars has bigger plans for the Horseshoe sportsbook. And they involve Fieri, the self-proclaimed mayor of Flavortown, who has a long-standing partnership with the casino operator.
Horseshoe has a new take on sports betting
Caesars asked Fieri to bring its own special brand to sports betting at Horseshoe, the Las Vegas Review-Journal reported.
“We have a new project coming,” Fieri said at an event honoring first responders. “They came and said, ‘Hey listen, we know we have the Linq and we’re crashing there. What do you think about doing, like, a food-themed sports betting event at Bally’s Horseshoe? »
Fieri has a number of restaurants, ranging from the quick-service Chicken Guy to upscale dining concepts like his restaurant at Caesars Cherokee Resort in North Carolina. His restaurant at the Linq, Guy Fieri’s Las Vegas Kitchen, sits somewhere in the middle — it’s table-served but casual.
The celebrity chef said the new venue would have a different menu (although some of his signature dishes may cross over like they did at Cherokee).
“We’re kind of like a band,” Fieri said. “We write and create things, and you’ll see things you’ve never seen on any of our other menus.”
Fieri also has an agreement with Carnival Cruise Lines (CCA) – Get the Carnival Corporation reportmost of the company’s eponymous brand ships having a Guy’s Burger Bar on the pool deck while a few ships have a Fieri-led barbecue concept.