All aboard the climate train! Las Vegas Monorail Launches First Sustainability and Climate Sponsorship Program
LAS VEGAS, September 17, 2019 / PRNewswire / – Pharris Media, Inc., has partnered with Las Vegas Monorail to launch one of the nation’s first commercial sponsorship programs that promote sustainability and climate change awareness as part of their sponsorship activation . The private, non-profit transit system strives to find climate-conscious sponsors to create informative and entertaining experiential environments at each of the system’s seven stations and nine trains.
âThe Las Vegas Monorail is one of the most climate-friendly transit systems in America,â said Curtis L. Myles, President and CEO of Las Vegas Monorail Company. âOver the past 15 years, we have transported more than 87 million passengers, removed more than 30 million vehicle kilometers from the roads in the Las Vegas Resort Corridor area and 462 tonnes of carbon monoxide and other volatile compounds. of the atmosphere. This new sponsorship program highlights the environmental benefits of the system, strengthens our contribution to reducing climate change and serves the interests of our clients. ”
The Sustainability Sponsorship Program is the result of Patrick pharris, President and CEO of Pharris Media. Pharris created the original Monorail sponsorship program, from 2000 to 2007, which secured contracts worth tens of millions of dollars from companies such as General Motors, Monster Beverage Company, Nextel (later acquired by Sprint ), Paramount Parks and Bank of Nevada. . The Las Vegas Monorail Company has entered into this exclusive new agreement with Pharris Media to sell the Monorail long-term sponsorship program.
âPatrick has a proven ability to develop referral programs from the type of referrals who can bring these ideas to life,â Myles added.
âA number of brands are taking important steps to advance sustainability and help mitigate climate change,â said Pharris. âOne of the challenges they face, however, is a unique way to communicate these efforts. With the monorail carrying millions of passengers around the world each year and its visibility reaching millions more, the monorail presents a place unprecedented in helping brands communicate their messages, engage consumers and drive action. “
The monorail stations, each nearly 200 feet in length, have two levels: a platform where riders board and disembark; and, a mezzanine which is the entry and exit point of the station. The exteriors of the stations present massive spaces for the exhibition of video and static signage. Interiors feature multiple spaces in which sponsors can engage consumers in brand experiences, as well as display interactive and static signage.
Monorail stations are located in prestigious locations along the Las Vegas Strip Resort corridor: MGM Grand; Bally’s / Paris Las Vegas; Flamingo / Caesars Palace; Harrah’s / The LINQ; Las Vegas Congress Palace; Westgate Resort & Casino, and Sahara Las Vegas, and the soon-to-be-built station that will link the monorail to four separate sites: Madison Square Garden Group’s “The Sphere” (the 360-foot-high, 17,000-seat spherical entertainment venue seated), the Sands Convention Center, The Venetian and The Palazzo resorts.
With stations designed by Gensler, the 3.9 mile long Las Vegas Monorail connects the resort properties and the Las Vegas Convention center creating an exciting, comfortable and environmentally friendly passenger experience.
âWhen Gensler designed the Las Vegas monorail stations, we envisioned a transit system that could contribute to the future of efficient mobility, and a more resourceful, resilient and regenerative environment for Las Vegas,” noted Andy cohen, co-CEO of Gensler. âWith zero-emission trains and the history of eliminating nearly 2 million vehicle trips per year on the streets of Las Vegas, the Monorail has indeed lived up to the vision. Asking sponsors to further strengthen this vision by promoting sustainability and climate change awareness with brand and consumer focused solutions is a visionary move. It shows how we, as citizens of the world, can work together to deeply shape the future of cities. “
About Pharris Media, Inc.
Pharris Media, Inc. is a marketing consulting firm specializing in sponsorship, public relations, promotions and business development. For more information visit PharrisMedia.com, call (702) 491-7464 or email [emailÂ protected]
Gensler is a global architecture, design and planning company with 48 locations and more than 6,000 professionals networked around the world. www.gensler.com
SOURCE Pharris Media, Inc.